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Let’s use the 3-minute video as an example. The finished video might be 3-minutes, but each 3-minute video can vary greatly in how long it takes to produce. We’ve had 3-minute videos that took just a few days to produce costing about $4,000. We’ve also had a 3-minute video take nearly 2-weeks to complete costing over $10,000. It all depends on what has to be shot and how much time we’ll need in post-production.

The Process of Our Services
The most frequent question we get is how much does a 3-minute video cost… or a 2-minute video… or a 60-second video? Regardless of the video length, the answer is always… it depends… and here’s why.
•Concept Planning
The first thing is simply getting on the same page with the client to make sure we’re producing what they need to meet their goals. You would most likely meet with the client before preparing their video proposal, so this concept planning meeting typically only takes about 30-minutes to 1-hour and can be done in-person or over the phone. We do things like:
outline the approach to the video
discuss with client the subject matter and raw video that must appear in the video
discuss how many on-camera interviews will be conducted; select interviewees and discuss plan for contacting and coordinating each person
Next, we start to assemble all the things we’ll need during the shoot. This can take anywhere from 1-2 hours. Preparations include:
create any necessary shot lists (based on the concept meeting)
prepare interview questions (based on the concept meeting)
prepare equipment (checking/testing the camera, lights, media cards, tripod)
•Video Shoot
The day of the video shoot is the most obvious to people because we’re on-site so what we do is on display. This is a big part of the “it depends” aspect of things. How many video shoots will be required to capture what we need for the video?
It’s talked about and decided in advance when the video proposal is being prepared. Sometimes everything we need to shoot is in a single location and all available on the same day. Perfect.
On the other hand, sometimes there are multiple locations involved, someone critical to the video needs to be interviewed on a different day, et cetera. All of these things add-up.
As far as the shoot itself, here are some of the things we do:
videographer visits each site to shoot everything on the shot list
videographer also shoots other raw video he/she finds relevant or beneficial
videographer interviews predetermined people
* Most of Sawgrass Productions’ videos only require a single videographer, but there are cases where additional resources are needed or requested. We have helped coordinate things like additional videographers, sound technicians, et cetera. Adding professionals like these does increase the production’s cost.
This is where a lot of the time gets spent that the client never gets to see. It’s the other “it depends” variable. How much time gets spent in post-production varies depending on the amount of raw video there is to sift through and how complicated the story is to tell. It could take anywhere from 2-5 days - weeks in most cases. Some of the things that need to be accomplished are:
Logging Raw Video
review all the raw video that was shot
transcribe sound bites from interviews
Script Creation
notes regarding sound bites and raw video are reviewed
sound bites are selected, then arranged into story form to create a script
script is emailed to client
minor changes are discussed by phone, changes requested by client are made
Video Edit
edit video according to the approved script
relevant graphics are created
preview video is provided to client for viewing
minor changes are discussed by phone, changes requested by client are made
digital files are created

Taking into consideration each of those phases… concept planning, pre-production, video shoot, and post-production… most projects take 4-5 weeks to complete, costing about $3,000 – $7,500
Price is always agreed to in advance with our clients, so they know what the cost is before production begins. We have had a few situations where a project takes longer than anticipated and the price has changed during the process. In all of those cases, the clients added shoots, or other components, and then agreed to an accordingly higher price. Communication is the best way to avoid any potential cost issues. 

Not to mention, focusing on production value adds up. All those bells and whistles will cost you more. For businesses, the trick is finding a balance between good storytelling and video production cost.